4k news_news 26/03/2015 17:44 Page 3
Industry majors form UHD Alliance
eading Hollywood studios,
consumer electronics brands,
content distributors, postproduction and technology companies
have combined to launch the UHD
(Ultra High Definition) Alliance – a new
coalition of companies united to
set the bar for next generation
video entertainment by
establishing new standards to
support innovation in video
technologies including 4K and
higher resolutions, high
dynamic range, wider colour
gamut and immersive 3D audio.
The UHD Alliance was created
with the consumer in mind; it
provides information on premium
Ultra-HD content and devices to
deliver best-in-class home
entertainment. The Alliance is also
focused on helping consumers benefit from a
seamless, integrated and high-quality UltraHD ecosystem from end-to-end. Premium
Ultra-HD content and devices will be clearly
identified so
consumers can
easily recognise
them in-store.
The Alliance was
formed by global
companies
including DirecTV,
Dolby, LG
Electronics Inc.,
Netflix, Panasonic Corporation, Samsung
Electronics Co., Ltd., Sharp Corporation, Sony
Visual Product Inc., Technicolor, The Walt
Disney Studios, Twentieth Century Fox and
Warner Bros. Entertainment.
“As the UHD ecosystem continues to
L
evolve, we are strengthening our commitment
to high-quality UHD content and devices,”
said Hyunsuk Kim, President, Visual Display
Business at Samsung Electronics. “The
Alliance will encourage the
development
of highquality UHD content while
distinguishing TVs that provide the most
premium UHD viewing
experience.”
“The innovative
advancements and quality
improvements with TVs
are evolving rapidly, as
seen throughout CES,”
said Mike Dunn,
president, Twentieth
Century Fox Home
Entertainment. “The UHD Alliance will benefit
consumers by identifying products and
content that will give the true UHD
experience.”
“These technologies allow us to utilise a
much broader palette to tell our stories while
“The UHD Alliance will
benefit consumers by
identifying products and
content that will give the
true UHD experience.”
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providing viewers with true-to-life colours,
superior contrast and premium picture
quality,” said Ron Sanders, president, Warner
Bros. Home Entertainment. “Working with a
wide industry consortium is the best
way to deliver these experiences
within premium entertainment.”
The UHD Alliance aims to
ensure that all of the links in the
chain – from the production,
distribution and consumption of
content to the playback capability of
devices – meet the identified
premium quality standards, whilst
embracing standards that are open
and allow flexibility in the market
yet give consumers confidence that
they can watch the content they
want on their devices. In the coming
months, the group will convene to
outline a technology road-map for
the rapid evolution of UHD
technology, worldwide.
Meanwhile, the UK UHD Forum
has brought together broadcasters, TV
platforms, TV manufacturers and other
stakeholders since 2013 as part of the DTG.
Richard Lindsay-Davies, CEO of the DTG,
said: “The DTG’s UK UHD Forum has brought
together stakeholders in the Ultra HD
ecosystem since 2013. We welcome the
formation of the UHD Alliance and we look
forward to engaging with them to mutually
develop standards for best practice in the 4K
arena alongside some of the world’s greatest
technology and entertainment comp