UHD SPRING 2018 UHD Special Spring 2018 - Page 4

Momentum grows for HDR10+ 20 th Century Fox, Panasonic Corporation and Samsung Electronics have announced updates to the associated certification and logo programme for the open, royalty- free dynamic metadata platform for High Dynamic Range (HDR), called HDR10+ which they initially announced in September 2017 at IFA. manufacturers, content publishers, and industries have expressed strong interest in content creation tool providers. supporting the HDR10+ platform, further • No per-unit royalty. • A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers. • Technical specification, test specification, HDR10+ logo/logo guide, patents from The HDR10+ platform reinforcing its path to success. Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. Warner Bros. Home Entertainment will support HDR10+ to enable a dynamic metadata will soon be made solution for Warner Bros. available to content content to Samsung, companies, ultra- Panasonic and other high definition TVs, HDR10+ capable 4K HDR Blu-ray disc players/ TVs. “Warner Bros. has recorders and set-top box always strived to provide manufacturers, as well the best next gen home as SoC vendors, royalty- entertainment experience free with only a nominal to consumers,” said Jim administrative fee. In Wuthrich, president of addition, Ultra HD Blu- the Americas and global ray metadata generation strategy, Warner Bros. tools have been developed Home Entertainment. with third parties and “With HDR10+ dynamic will soon be available for metadata, WB can content creators enabling continue to more Ultra HD Blu-ray players accurately bring the to enter the market. filmmakers’ vision of our Details on the content 2018 releases and our vast transfer and interface catalogue of over seventy- format for the content five 4K HDR titles to the creation pipeline will also home across a broad range be released shortly. According to its proponents, HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification programme ensuring an accurate representation of the creative intent expressed in the content. In addition, its workflow improvements for creators will encourage increased production of premium HDR content. The HDR10+ licence programme will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification programme will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality. Key aspects of the licence programme the three companies directly related to the technical specification and the test specification. • Certification for devices will be performed by a third-party, authorised testing centre. • Once the HDR10+ licence programme is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products. “It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, EVP of 20th Century Fox, and managing director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardise the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.” They say support continues to grow will include: for HDR10+ and companies are looking • Benefits for device manufacturers (e.g., TV, forward to applying the 3C specifications Ultra HD Blu-ray, OTT STB, etc.), content and certification programme. More than distribution services providers, SoC 25 companies spanning many different 4 ADVANCED TELEVISION of HDR10+ capable TV’s.” The new HDR10+ technology optimises picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, colour saturation, and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimises the performance of many 4K ultra-high definition TVs, enabling playback on a wide range of next generation T g2'&vpW6W"WW&V6RV666W"FFR&v7&VFfRFVBf"ǗvBf2( ''&vrFvWFW"rֆr@FV6wg&FRF&VRfVFp6W2E#2FRFVFFFVƗfW"66FW&&R7GW&RVƗG&VVfG0F&FfWvW'2B7&VF'2ƖR( 6@F6'RG7WG7VF&V7F"b6>( 2E`'W6W72Ff6( 66&Fvǒ60F6FW2vFR7W'Bf"E#( Ю( 67Vr26֗GFVBFFV6v6fF7&72W"Eg2BE#&W&W6VG2WfWFF7VƗGf FR&W7B76&RfWvrWW&V6R( 6@w7V6R5ebf7VF7'W6W70B67VrVV7G&72( vRfR6FW6vVBFRE#Ff&FV6W&vPgWGW&RFWfVVB&FW"FFVƗfW"gW'FW V6VBFV6wFRV'2F6R(