UHD SPRING 2018 UHD Special Spring 2018 - Page 18

4K TV shipments still to surge Paul Gray, principal analyst, consumer devices, at IHS Markit, exclusively shares the research firm’s latest findings on a buoyant market. A ccording to Gray, (left), 4K TV shipments are still surging, with China leading the way but with other regions closing the gap. Almost all 55"+ TVs are now shipping as 4K, with Gray predicting that from 2019, all 50"+ will be 4K or higher resolution. According to Gray, 55" sets will be the dominant driver of growth short to mid- term, with 65" steadily growing. IHS Markit expects 100m 4K TVs to ship in 2018, rising to over 130m in 2021. China’s position as the largest region for 4K TV shipments is driven by large screen size mix, low prices, and heavy competition between Chinese TV brands. North America is the second largest market for 4K; larger sizes and steadily falling premiums are driving its growth. Europe is following fast, but is limited by smaller sizes. Japan remains far behind, with consumers buying very small size receivers. Currently, 10% of Western European households have a UHD TV, with Gray predicting that this will rise to 32% by 2021. Turning his attention to HDR, Gray notes that CES 2018 saw a strong industry intention to maximise picture performance and expects IHS Markit to increase its forecast as model ranges are launched, with true HDR performance coming to midrange TVs during 2108, reflecting a strong broadcaster focus on picture quality. 4K TV Penetration Trend 60% 50% 2016 40% 2017 30% 2017 2017 20% 2017 10% 0% Source: IHS Markit Japan North America Western Europe Eastern Europe China 160,000 150,000 © 2017 IHS Markit OLED HDR LCD HD HDR Compatible 140,000 125,000 100,000 Latin America Middle East and Africa HDR TV shipment forecast by display technology UHD TV shipment forecast by region 75,000 50,000 25,000 0 Asia Pacific LCD HDR-Compatible 120,000 LCD HDR 100,000 80,000 60,000 40,000 20,000 2016 2017 2018 2019 Source: IHS Markit 2020 - 2021 © 2018 IHS Markit Source: IHS Markit 2016 2017 2018 2019 2020 2021 © 2017 IHS Markit Western Europe TV households 200 180 160 140 120 100 80 60 40 20 0 35% 30% 25% 20% 15% 10% 5% 2007 2008 2009 2010 Source: IHS Markit 18 ADVANCED TELEVISION 2011 SD 2012 2013 HD 2014 FHD 2015 2016 UHD 2017 2018 UHD % 2019 2020 2021 0% © 2018 IHS Markit