UHD September - Page 6

uhd2808_news 01/09/2015 11:58 Page 4 ATEME boosts Fox UHD with HDR ideo compression solutions specialist ATEME has worked with Twentieth Century Fox to enhance development of the TITAN Software Transcoder, enabling distribution of the first ever Ultra HD (UHD) with High Dynamic Range (HDR) movies for home viewing. The pair say the collaborative technology enables “stunning” picture quality and true-tolife colours that capture the thrilling theatrical V specifications and standards evolve, ATEME’s flexibility in modifying and implementing new features, combined with TITAN’s high video quality, enabled Fox to be the first to market with a new viewing experience.” TITAN is multi-codec and format video transcoding software for Live, OTT and File mezzanine, VOD, Post-Production, Playout and Archive applications. TITAN is easy to configure and integrate into any existing workflow, including integration with CA, DRM, experience for consumers at home. ATEME asserts that UHD with HDR will change the future of entertainment, and the development of the TITAN Software Transcoder is an indicator that the future is now here. Twentieth Century Fox Home Entertainment says it continues to enhance viewing experiences with the release of Life of Pi and Exodus: Gods and Kings in UHD with HDR. The studio has also confirmed that all future Twentieth Century Fox theatrical releases will be finished in UHD. “Twentieth Century Fox has worked closely with ATEME to fine-tune the TITAN transcoder and add custom features,” said Hanno Basse, chief technology officer of Twentieth Century Fox, and president of the UHD Alliance. “As the and Digital Ad Insertion. TITAN includes 24/7 automation and workflow capabilities and can be deployed on-premises and/or in the cloud. “We are excited to partner with Fox in setting a new standard for premium video quality,” said Michel Artieres, CEO of ATEME. “Continuous investment in video compression research is in ATEME’s DNA. Our commitment to standardisation bodies, as well as tight cooperation with our ecosystem partners, has positioned us as a trusted technology advisor to Fox Home Entertainment. We are excited to further demonstrate our leadership in the implementation of the HDR standards as they are released and look forward to widespread availability of UHD with HDR content.” 4K panel shipments up 61% Worldwide 4K LCD TV shipments rose up 60.8% sequentially in Q215, reaching around 9.2m units, according to Taipei-based MIC. Korean vendors' share rose to 61% from 54%, with volume growing 80% sequentially. Samsung enjoyed the highest growth at 105% with 3.3m volume, widening its gap with LGD and becoming the world's No.1 panel vendor for 4K LCD TVs. The majority of Samsung's shipped panels were 55- and 48-inch, together accounting 6 EUROMEDIA UHD Special for 70% of its total. According to Brian Chen, senior industry analyst with MIC, the significant growth can be attributed to changes in the company's pricing strategies, with Samsung previously positioning its TVs as high-end products, hence a higher price than other brands. Lowering prices to enhance its shipment volume and market share has given it a significant increase in TV sales performance and panel shipments. Harmonic powers live, full-frame 4K V ideo delivery infrastructure specialist Harmonic has confirmed that Japanese cable TV operator EHIME CATV has deployed Harmonic's Electra X3 advanced media processor to support a trial of the country's first live, fullframe 4K Ultra HD (UHD) channel. Utilising the Electra X3 media processor to encode UHD content using the HEVC Main 10 codec, EHIME CATV can deliver real-time 2160p60 video to subscribers' set-top boxes (STBs) at low bit rates, while maintaining video quality targets. According to Harmonic, the Electra X3 media processor's advanced compression technology provides EHIME CATV with superior video quality while offering low total cost of ownership (TCO), transforming the live entertainment experience for EHIME CATV viewers. “We are the first video infrastructure provider to offer a fully converged platform for broadcast and OTT delivery of UHD content,” noted Dario Choi, regional vice president of sales, Asia Pacific, Harmonic. “The Electra X3 media processor offers an innovative approach to encoding, enabling operators like EHIME CATV to deliver full-frame, broadcast-ready content with the utmost video quality, to drive new revenue- generating services.” At the heart of the Electra X3 media processor is the Harmonic PURE Compression Engine, an advanced encoding technology that supports resolutions up to 2160p60 with the HEVC 10-bit codec for broadcast and OTT multiscreen delivery. By providing high-quality, low-bandwidth HEVC encoding of UHD content for EHIME CATV's live broadcast services, the Electra X3 helps the operator deliver what Harmonic claims is “amazing” video quality to subscribers at sub 20-Mbps bit rates from a cost-effective 2-RU appliance.