UHD September - Page 3

uhd2808_news 01/09/2015 11:58 Page 2 BDA débuts UHD Blu-ray licensing he Blu-ray Disc Association (BDA) will commence licensing the Ultra HD Bluray format starting August 2015. The format represents the work of global leaders from the consumer electronics, IT and content creation industries and will enable consistent and T reliable delivery of Ultra HD content to the rapidly growing number of Ultra HD households, expected to grow from 11.7m Ultra HD TVs in 2014 to 95.6m in 2019, according to figures Netflix predicts UHD boost Netflix CEO Reed Hastings has suggested the Internet entertainment streaming service will benefit from the growth of 4K/Ultra-HD television. Speaking during Netflix’s Q2 2015 Results Earnings Call, Hastings noted that with the service’s top plan – the Ultra-HD four-stream plan – there were two drivers. “There’s people who have big families and want to watch more than two different screens at a time; and then the driver that we’re really optimistic on is Ultra-HD. So as more and more UltraHD TVs gets sold at major electronics outlets over the next five years, more and more people will want from research firm IHS Technology. Ultra HD Blu-ray is a critical component of the expanding Ultra HD ecosystem that redefines in-home entertainment through advances in resolution, contrast, colour and audio. “Ultra HD is expected to ramp up quickly over the next few years as it grows in popularity, availability, and affordability within the market for TV sets,” noted Paul Erickson, senior analyst at IHS Technology. “The ability to consume Ultra HD content during this time, however, is a question mark due to variables such as Ultra HD broadcast offerings and household bandwidth for Ultra HD streaming. Ultra HD Blu-ray aids consumer adoption of Ultra HD by providing an immediate, tangible way to watch Ultra HD content that completely bypasses service provider and bandwidthbased variables.” The Ultra HD Blu-ray format will deliver high dynamic range content that significantly expands the range between the brightest and darkest elements and gives the consumer a more life-like viewing experience. Additionally, the format provides expanded colour range, high frame rate (up to 60fps) and up-to 3840x2160 resolution. The Ultra HD Blu-ray format will also deliver nextgeneration immersive, objectbased sound formats. And, with the optional 'digital bridge' feature, the specification enhances the value of content ownership by embracing the notion that a content purchase can enable the consumer to view their content across a wide range Ultra-HD,” he said. “Each stream is about 15 megabits per second. So it takes a good quality Internet connection. Of course that’s getting more and more reliable. So when we see those coming together, we see over time a significant percentage of our membership upgrading to get the Ultra-HD service again over the next couple of years.” headquarters cable lab in Butler, Pennsylvania. SES’s Ultra HD offering, first unveiled in April at NAB, combines broadcast and IP technologies in a fullymanaged, scalable service. The solution leverages satellite’s inherent broadcast advantages and the multicasting capabilities of DOCSIS 3.0, the advanced transmission standard in use by Armstrong and other leading cable systems today. “We have a great long-term partnership with SES that enables us to innovate with satellitedelivered con ѕ