UHD September - Page 12

uhd2808_news 01/09/2015 11:58 Page 7 UHD initiative from WD, Fox, Samsung torage solutions specialist WD has unveiled its My Passport Cinema 4K Ultra HD (UHD) movie storage device, which it says is an easier and faster way to organise, store and enjoy high-definition digital movies and TV shows - including new releases in up to full 4K UHD resolution with high dynamic range (HDR) - on Samsung SUHD TVs and other VIDITY-enabled devices. The new My Passport Cinema drive utilises VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. According to WD, users are able to enjoy 8.3 million pixels of “stunning” entertainment in minutes by simply plugging in the My Passport Cinema drive into a VIDITYcompatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home S “Our focus is on creating the highest-quality consumer experience possible.” Ultra-HD boost from Sky Deutschland Sky Deutschland has secured additional capacity from satellite operator SES for Ultra-HD broadcasts on ASTRA at 19.2 degrees East. “At Sky Deutschland, we believe in being innovative with our offerings and providing our customers Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung’s 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers. “Our focus is on creating the highestquality consumer experience possible,” said Danny Kaye, EVP, global research and technology strategy, Twentieth Century Fox Home Entertainment. “This means the quality of the content as the demand for 4K Ultra HD content continues to increase and evolve, but also the ease of content acquisition and playback on next-generation TVs and other devices. WD’s My Passport Cinema drive with VIDITY technology brings together this unprecedented quality with the convenience of digital.” “The My Passport Cinema drive provides with the best television experience, and have therefore been investing in Ultra-HD. The agreement with SES gives us planning security in terms of capacity so that we can continue to develop UltraHD and get it ready for the market,” said Holger Ensslin, chief officer of legal, regulatory affairs and distribution at Sky Deutschland. “We are pleased to partner with Sky Deutschland as they embark on their Ultra-HD journey. There is no better way to broadcast Ultra-HD than on satellites: unlike other infrastructures, satellites can deliver UltraHD programmes in the best quality available and cost-effectively all over the another way for our customers to enjoy stu