TWM - The Region Summer 2016 | Page 4

MARTIN BINDER JEWELER F E AT U R E D A R T I C L E Robert Flude, President of Martin Binder Jeweler, says his families’ store has grown from the small watchmaking shop his grandfather opened in 1940 to their new freestanding store because their jewelry buyers travel the world, manufacture the jeweler’s own signature designs, and buy loose diamonds direct from the source. to their world community. FOREVERMARK is known for their ideal cut, responsibly sourced diamonds: This means that throughout their journey, from rough to polished diamonds, particular care is taken to ensure responsible business practices support the advancement of women and protection of the natural world. "We travel beyond Antwerp now, as the finest diamonds are shipped to and cut in Asia. We have a manufacturing company there and are also fortunate to have a good relationship with the world’s major diamond sightholders. We buy direct from them," says Flude. He says this buying strategy allows Martin Binder's to beat or match pricing from any diamond retailer, wholesaler, or internet diamond seller. The Valparaiso jeweler is also known for their large selection of Rolex watches, engagement rings, and high quality service. Lastly, Flude says that Truth in Pricing is a big part of the company’s mission statement. He says the jewelry at Martin Binder is not inflated for markdowns, like some other big jewelers, and their in-case pricing reflects a commitment to bringing the best values to Northwest Indiana, with honesty, and integrity. Martin Binder also supports local organizations, donating tens of thousands of dollars in products and services every year. On a more global scale, Flude says Martin Binder partners with vendors who are socially and ecologically minded. "Most people don’t know that I diamond mined in West Africa for over three years. I had my own company, learned a lot, and hired many local families who were struggling to feed their families. The mining people depend on their diamond companies to do the right thing, and provide for them." Flude says that his experience in West Africa helped in his decision to bring in FOREVERMARK diamonds, part of The De Beers Group of Companies, and a diamond company attentive The jeweler sets diamonds in engagement rings from A.Jaffe, Gabriel & Co., or their own manufactured brand, Yes! by Martin Binder engagement settings. Bridal clients also receive a complimentary Binder Brides gift basket, a free cruise package with engagement ring purchase*, and 20% off their wedding band purchases and 15% off bridal party gifts. Martin Binder also has an impressive selection of popular and affordable jewelry from PANDORA and Alex and Ani, with prices starting at $28. "We wrap everything," says Flude. "It doesn’t matter whether someone is buying a $30,000 engagement ring or a $30 charm. Quality doesn’t have to be expensive and we treat everyone the same. It’s all about creating that special memory when someone opens up one of our Binder boxes."  *Stipulations apply. See store associate for details. MARTIN BINDER JEWELER 650 W. Morthland Drive (U.S. 30), Valparaiso • (219) 462.5931, (800) 337.5184 4 #THEWEDDINGMAG l www.martinbinder.com • [email protected] THEWEDDINGMAG.COM