TV Everywhere | Page 18

moca_moca 01/09/2015 10:21 Page 1 MoCA: Whole home fast access wire. We recommend coax because it’s built for video and there’s usually enough “MoCA is used in tens of millions of homes.” Advanced Television talks to Rob Gelphman, VP marketing & member relations, at the Multimedia over Coax Alliance (MoCA) about how MoCA works alongside WiFi to guarantee fast and reliable access inside the modern multi-device home. oCA ensures fast and reliable access to all the services the provider brings to the home and thereby underwrites QoE for the subscriber and cuts opex for the operator. “MoCA is a protocol running over the coax that’s already in the house. It is very fast and very reliable so with ever increasing streaming, and to multiple devices, you really need some kind of a wired backbone to support the WiFi. We support the WiFi, we just want to make it better to make sure you have whole home coverage.” “And, of course, when the WiFi is quick M “We support the WiFi.” and reliable you have a happier customer which means less technical calls, less 18 TV Everywhere complaints, less truck roll, so your total cost of network management is much lower and your operational costs are much lower.” “It’s about making sure all the great services a provider brings to the front door are always available in the whole home. The operator is continuously barraged with customer requests for more information, more sources of entertainment – they want Internet access everywhere to anything, all the time. The default, of course, is always going to be WiFi, there’s going to be WiFi in the set-top or gateway and portable devices are obviously not going to be tethered – but how do you make sure the WiFi works all the time; there might be house construction challenges, or old wiring, or if you live in an MDU, you might get interference.” “All providers will say they support your WiFi but they also have to put in a outlets. Then you can take broadband to any room and offer all your services – nDVR, surveillance, smart home applications, throughout the house. It’s about taking the strain off the WiFi so that good service is maintained. We’ve been saying for years, it is not an 'either or', the home is a blend. If your TV hangs on the wall next to your set-top that’s great, but what about on the second floor – the signal tends to degrade.” “In the US, every cable operator puts WiFi and MoCA into their set-top or gateway and so do the big telcos; Verizon, Cinncinatti Bell, Frontier, for instance, and so we’re talking tens of millions of homes. All the big operators in Canada use MoCA and we have a big presence in South America and now we are seeing major interest in China, we’re in StarHub in Singapore, we’re in South Africa and we’re making great strides in Europe. The usage pattern trends are all pretty similar; everybody wants more services on simultaneously, more of the time.” “For sure, there are some countries that won’t be a candidate for MoCA but you would be surprised how much coax there is, even in Europe. A bigger issue is how the wiring schemes vary from country to “It’s the second truck roll that kills you.” country; that doesn’t pose a problem for MoCA but can be a problem in general for home networking. It’s impossible to do a pan-European implementation, every country will be different but you look for as many commonalities as possible.” “What’s for sure is the capex on MoCA will pay you back in opex savings in a short time. We say ‘You might have to install once and figure that into the cost of a new subscriber, but you don’t have install twice, and it’s the second truck roll that kills you'.”