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ca table1808_ca 01/09/2015 10:22 Page 2 CA on the same box.” “You do need to be very flexible in order to help the provider compete with OTT,” says Ben Simon. “You have to have some weapons in your arsenal that will allow you to dynamically activate in real time. And you need to be very business focused; you can provide the most marvellous security technology but it will hamper the business. For instance you mustn’t need constant authentication – we know this puts customers off, so keeping the authentication current across a range of services from the same vendor is crucial for the user experience.” providers. The big question is – whose will be the box? No one wants multiple boxes for different services, and I think the security the pay TV operator can offer puts them ahead. Who will be the gatekeeper to our digital lives? If we can manage video, which is very hard and very heavy, then we can manage the rest,” asserts Moscheni. “We already make use of our DRM technology on IoT solutions. When everything is processed through the cloud, the security provider must have an end-to-end approach including working with other security elements. Service providers have a unique opportunity “You can have 100 per cent security but then you don’t have any customers,” warns Moscheni. “What is important is to have ways to limit the damage if there is a problem but security has to be part of the business model, and the business model is to have a satisfied customer.” “There are always people who pirate, who want it for free but if you disrupt then and provide the services at the right price in the right package they will subscribe. Our operations centre has shifted from pursuing hackers to helping customers identify how they lower the bar enough to get people paying. The intelligence you gather in P2P streaming, for instance, you can use for marketing information,” advises Oggel. “The next battlefield is Smart Home security. Utilities companies are challenging for it but also pay-TV to become the household’s partner of trust,” says Ben Simon. “In the IoT world, retailers of all kinds will be flooding the home with IP enabled devices, if you allow them to connect to your gateway you can potentially offer more services but you have to make sure they are secure because if people hack in and see your IP security cameras, see your utilities readings, they can find out what is the right time to go and burgle the house,” warns Oggel. “You will end up with a more secure solution in the home. People will realise the benefits of secure service and the risks of being without it. Service providers have a unique opportunity now because they already have a box in the house. As well as providing your quadplay, they can become your trusted company for providing all these services you need, not just want,” says Ben Simon. Watch the whole video at advanced-television.com. Over the last five years, over 120 executives have taken part in over 50 roundtables or one-to-one interviews. You can browse our video library and stream or download the content free of charge. 16 TV Everywhere l Alticast develops advanced end-to-end, multi-screen solutions to enable service providers to quickly and costeffectively deliver TV Everywhere services, ensuring every consumer a reliable and innovative TV experience. Alticast's extensive solution offerings consist of STB software, CAS/DRM, Smart UI/UX and Cloud Server, based on nonproprietary software such as HTML5, RDK and GEM. Alticast's unique solutions bring new levels of TV interactivity required by service providers and consumers across the globe to deliver personalised and compelling content securely over broadcast, broadband and mobile platforms. With over 46m devices deployed worldwide, Alticast is one of the most deployed solutions providers in the digital television industry. The publicly traded company was founded in 1999 and is headquartered in Seoul, South Korea, but also has major offices in Amsterdam, Netherlands, Wroclaw, Poland, and Broomfield, Colorado. l Irdeto is a world leader in Multiscreen, Revenue Assurance and Media Protection solutions for pay TV operators, OTT service providers and content owners. Irdeto enables pay media companies to provide a personal media experience for their consumers, uncover new revenue opportunities and offer new forms of entertainment on broadcast, broadband and mobile networks. The company offers an advanced portfolio of rights management, multi-screen, home networking, piracy control, media protection and business intelligence services. Irdeto is a subsidiary of multinational media group Naspers. l Cisco Videoscape Multi CA and DRM Management is part of the Cisco Videoscape Control Suite, a complete controlplane framework for today’s heterogeneous, cloud-connected environments. Cisco Videoscape Control Suite transforms the service provider control plane from a rigid, monolithic system to a more scalable and flexible data center model. Since the beginning of encrypted TV content, conditional access has been inseparable from the video control plane. But with today's changing services, that approach is no longer efficient. You're creating new multiscreen services that can move from an STB to a mobile device and back again, within a single session. Cisco Videoscape Multi CA and DRM Management makes c