tve@3108_news 01/09/2015 10:20 Page 9
Binge-viewing has gone solo
indings from the Consumer
Entertainment Index (CEI)
produced by IP, video and
broadband technology specialist ARRIS,
suggest that binge-viewing has ‘gone
solo’ in 2015. According to ARRIS, this
gives service providers an opportunity
to personalise content
and services to the
individual, for a more
tailored customer
experience.
In addition, nearly twothirds (63%) of global
consumers have issues with
WiFi at home – a likely
consequence of the growing
number of connected video
devices and a tremendous
opportunity for service
providers to improve
connectivity issues, says
ARRIS.
The CEI tracks the evolution of
entertainment through the lens of consumer
engagement with content, connected devices,
and each other.
Worldwide, the average home now has six
video devices connected to its WiFi network,
and the average household spends almost 6.5
hours each week streaming a subscription
service. Moreover, four out of five (81%) of
those who stream now do so at least weekly,
up from 72% just last year. There is a clear
connection between WiFi and mobile TV too,
with nearly three-quarters (73%) of people
who watch mobile TV at least once a week,
using WiFi to do so.
These trends are a likely culprit of the
Internet issues that nearly two-thirds (63%) of
global consumers experience, as well as their
renewed interest in high-speed Internet in
every room of the house – a service that 72%
indicated was either very important or vitally
important.
The research underscores new
qualifications for the rise of both mobile TV
F
“The average home now
has six video devices
connected to its WiFi
network, and the average
household spends almost
6.5 hours each week
streaming a subscription
service.”
12 TV Everywhere
and binge-viewing. While the popularity of
mobile TV continues to increase—more than
half (59%) of consumers are now watching TV
on-the-go—the potential for growth is greatest
in older demographics, where barriers of
inconvenience and cost continue to challenge
broader market adoption. Meanwhile, binge-
viewing has evolved into a very personal and
solitary activity for 60% of binge-viewing
consumers.
The good news for service providers is that
these trends represent a number of
opportunities to make it easier for consumers
of all ages to download or stream content, to
customize content and services to the
individual consumer experience, and to solve
connectivity issues by giving consumers a
high-speed wireless connection where it is
needed—all over the home—through better
WiFi equipment and training.
Key findings from the CEI include:
1. Good quality WiFi has become a
necessity in homes: 72% of consumers
consider a high-speed Internet connection
in every room of their house either vitally
important or very important. And, more
than half (54%) state that it is vitally
important to have high-speed WiFi that
works outside of its current range. Service
providers have a tremendous opportunity
to solve connectivity issues for consumers
by providing reliable, high-speed
connections throughout the home.
2. Popularity of mobile TV is maturing
among younger demographics, but future
growth will rely on older generations: More
than half (59%) of all people now watch
mobile TV, rising to 72% of 16-24 year-olds.
However, while young people watch the
most mobile TV, there has been no increase
in the number of viewers. For 65+ year-old
consumers, the number of mobile TV
viewers has increased by a remarkable 11%,
up from 19% last year. This demographic
presents