Turistički Svet 78 | Page 94

SERBIAN SPAS / BANJE SRBIJE FROM THE ROYAL SPAS TO MODERN WELLNESS CENTERS eginning of Serbian spa tourism is linked with a first summer house that Prince Milos Obrenovic built in Bukovicka Spa in 1811. First formal analysis with confirmation of Serbian spa’s healing factor came to Ribarska and Brestovacka Spa in 1834. B BEGINNING OF SERBIAN SPA TOURISM By the end of the XIX century, all of nowadays famous spas had a certificate of salubrity of waters that were at their disposal. With these analyses, all Serbian rulers of that time had sufficient motive to build summer houses around healing springs in Serbia for their own purposes. Certainly, ordinary people like to go where kings go, which is the thing that entrepreneurial people know very well. The “golden age” of the Serbian spas begins with the construction of first hotels at the end of the XIX century. From early XX century to the World War II, Serbian spas recorded permanent rise in the number of beds and overnight stay. It can be said that spa tourism was the only form of organized tourism in Serbia, thus in former Yugoslavia until second half of the XX century. As we mentioned earlier, the beginning of Serbian spa tourism is related with members of royal dynasties Obrenovic and Karadjordjevic. Maximum usage of Serbian healing springs was the only thing two dynasties agree about. Construction of summer houses for courtiers was followed by the intensive construction of hotels and boarding houses, medical offices and additional contents. Domestic balneology appeared in the middle of the XIX century, based on the knowledge and experience of western balneologists. THE FIRST LAW ON SPAS Kings’ connection with the value of spas was “crowned” on June 2nd, 1914. Then, just three weeks before the start of the World War I, King Peter Karadjordjevic The 1st signed the first law on spas. At the very beginning of this law, it was said: “All mineral and hot spring water are state property. Тhеу are managed and Ribarska Spa 7894 TURISTIČKI SVET oktobar / novembar 2016 controlled by the Minister of Internal Affairs, through the Sanitary Department. If mineral or hot water exists, or is discovered on private property, the Government has the right to, if necessary, purchase the land at hand and that in the vicinity, by free agreement and purchase or by expropriation at the expense of the sanitary budget.” Because of the importance of this law to further development of spas and the neutrality of this event, June 2nd is announced as the “Day of Serbian spas” by our association. We would be very pleased if current Serbian Government had at least similar relationship with spas. “SERBIAN ROYAL SPAS” PROJECT In gratitude to Serbian kings, we supported, together with the Royal palace, the project “Serbian Royal Spas” that was created by the magazine “Turisticki Svet” from Belgrade. We find this way of branding a very good marketing strategy as well. The rights to use a logo and a name of “Serbian Royal Spa” have those spas that were long – term “hosts”to members Koviljaca Spa