TTGassociations Publications January 2019 - Page 5

By Karen Yue The International Society for Profes- sional Innovation Management (ISPIM) has chosen to apply a challenge-based approach to its content creation for upcoming conferences in Asia-Pacific, in order to emphasise the legacy po- tential of its events and to attract more attendees. The new approach debuted with ISPIM Connects in Fukuoka, Japan, which was held from December 2 to 5 last year. In the lead up to this, the ISPIM team, led by executive director Iain Bitran, met with Fukuoka city government officers to identify major challenges facing the city and its people. “They gave us seven or eight hottest chal- Bitran: building a more fulfilling content lenges they have at the moment, and we picked three that our innovation commu- nity could best help with. The challenges we chose were population aging, energy transition and building a conducive start- up eco-system,” said Bitran. “We found that when there is a challenge-based conference content, the local community become rather passion- ate and want to be involved. That’s be- cause the challenges are issues they can identify with, and would want to know or discuss solutions,” he added. “Having a challenge-based content also allows us to facilitate connections between people and communities that wouldn’t usually think of connecting. For example, researchers of population aging and energy transition who presented at our conference got to meet with innova- tion experts – people outside of their field – who share the same passion.” However, Bitran said that for this approach to work, there must be a challenge owner in the city. Citing an example, he said: “We are looking at bringing ISPIM Connects to Singapore in 2019 but we have not been able to Busan scores 20 th World Microscopy Conference The International Federation of Societies for Microscopy (IFSM) has picked Busan, South Korea as the host city for its 20 th World Microscopy Conference (IMC20) in 2022. Busan beat other destinations like South Africa (Cape Town), Netherlands (Maastricht), US (Portland), and Spain (Madrid) in the race. Taking place from September 25 to 30, the event is expected to be attended Newly-formed MSAE seeks AMC The newly formed Malaysian Society of Association Executives (MSAE) is looking for an association management company (AMC) that is willing to run it in exchange for access to MSAE’s con- nections. MSAE president Zaliha Omar said: “We don’t have the means to pay for an AMC, so we are looking for one that is willing to do it for free. In return, we will connect them with associations that wish to or- ganise meetings, workshops, teaching Zaliha: reciprocal sessions and confer- approach ences.” Zaliha said the role of the AMC would be to organise a membership drive, create sustainable funding, create activities that will appeal to members, and run the day-to-day operations. MSAE currently has 23 members from diverse sectors including trade, medical, construction and petroleum associations. – S Puvaneswary The successful bidding team from South Korea by approximately 3,000 delegates from 37 countries. Scientists in the micros- copy sector will discuss trending issues and network with other people in the industry. The event will include a simul- taneous exhibition of global microscope manufacturing companies. Held every four years, South Korea will be the second Asian country, after Japan, to host the conference. “This success is a fruitful result of our strong collaboration with the local community, academe, and the private sector,” said In Sook Lee, di- rector at the Korea Tourism Organization – Convention Team in a press statement. “Last year, Korea was the top meeting destination according to the Union of International Associations, and we are determined to promote Korea’s knowledge, expertise, and capability to attract more international conferences,” she added. identify an agency – a challenge owner – that can give us the answers (chal- lenges that the city is facing). Usually we meet with the authority or people who are involved in innovation, such as the national innovation agency. There isn’t one in Singapore, and the Agency for Science, Technology and Research has not been able to help. So I’m tak- ing a different route by talking to the Singapore University of Technology and Design. If that fails, then we won’t do Singapore at all.” Besides boosting local and regional attendance and faciliating broader con- nections, Bitran said taking a challenge- based content approach also allows ISPIM to “build legacy into the event programme”. “By engaging city stakeholders (in the programming), such as work- ing with a local university to conduct research on a challenge and implement- ing solutions with the challenge owner, we can track and measure the positive impact our efforts bring to the local community even after the conference concludes,” he explained. Innovation association tackles society challenges with event content