TimeSharing Today Page 30 May / Jun , 2018
Lemonjuice Capital reveals $ 30 million investments program
To help selected timeshare resorts pursue future opportunities , Lemonjuice Capital , LLC , has announced a $ 30 million investments program .
“ Timeshare resorts need capital resources to monetize their suite inventory ,” says Alexander Krakovsky , chief executive officer of Lemonjuice Capital .
“ The hospitality marketplace is shifting toward condo-style properties . Hotels are expanding their suite brands , and vacation clubs are experiencing record sales . We will help each timeshare resort to evaluate and position itself to capitalize on these positive shifts in business and consumer demand .”
Increasing challenges
Krakovsky notes that many timeshare owners ’ associations face increasing financial challenges and may be heading for failure , despite unrecognized opportunities for improvement .
“ Lemonjuice Capital seeks to provide debt or equity capital to achieve long-term sustainable and positive results for the benefit of such resorts ’ owners ,” he says .
“ With the right strategic plan and capital , timeshare resorts can put effective legal , management , and marketing systems in place to reinforce their value proposition to existing owners , renters , and buyers .”
Deferred change
Too many resorts are suffering from the accumulation of deferred maintenance , Krakovsky says , “ and even more resorts are suffering from deferred change . Owner relations , use of property , and even technology are often based on what the developer conceived decades ago rather than what is best for the resort today .”
He points to struggling resorts that are ill-equipped to market their intervals or to generate rental revenues as alternatives to declining maintenance-fee revenues . Consequently , they may give away weeks and underprice their rental rates , while increasing numbers of aging owners seek relief from their timeshare obligations .
Krakovsky says that Lemonjuice Capital will evaluate such resorts to determine their best strategy and their highest and best use .
“ We will help them financially , and provide the support needed to avoid costly wheel-spinning and achieve a positive outcome ,” he explains , adding that Lemonjuice Capital ’ s financial support also can help resorts that appear to be “ doing well ” to do a lot better .
For more information on the funding program , contact Krakovsky at 240- 561-9389 or Alex @ lemonjuice . biz .
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