TS Today - Creating a Vision for the Future of Vacation Ownership Issue #159 May/Jun 2018 | Page 21

TimeSharing Today
Page 21
May/Jun, 2018
Playground.
100 unit-weeks and will acquire 50
more in each of the next two years.
The fi rm will use some of those
weeks to offer a non-deeded travel club,
Freedom 365, as a sales enhancement
that includes a timeshare unit-week,
plus cruise and discount consumer ben-
efi ts. “It’s a trial program for younger
buyers and a solution for people who
need an exit from ownership,” Mac-
Gregor explains.
fl at-screen TVs give the space a warm,
inviting appearance.
In the living rooms, the sofas, cof-
fee tables, and end tables are new. White
wrought-iron tables were retained and
painted black; the accompanying black
chairs are new. The credenzas were re-
tained, with Formica tops added for a
more modern appearance. The mirror
walls, a typical design feature in many
early timeshare resorts, remain because
they make the space look larger.
Strategic planning
A decade ago, Magic Tree’s board
wrote a 10-year strategic plan that in-
cluded architectural designs to be im-
plemented in phases as funds became
available—without an increase in main-
tenance fees or a special assessment. To
date, three of the four buildings have
been completed.
Cherry Hill Custom Interiors of
Daytona Beach, FL, designed the inte-
riors, which gave the bedrooms a bright ,
cheery color scheme of red, orange, and
gold. The new mattresses, linens, and
bed coverings; window treatments and
carpets; ceiling fans; and wall-mounted
The renovated porte-cochère.
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