Truth | Page 7

#1 BIG INSIGHT PREDICTS FUTURE BEHAVIOUR A simple but profound shift is happening. It is limited for the moment by the speed at which technological developments become commercially available and our early attempts at utilising them, but improvements in the sophistication of technical data analysis and human understanding of its value are accelerating exponentially. The simple shift is from a paradigm where the past is used as a reliable indicator of future circumstances, to one where prediction becomes the means by which we will evaluate the financial potential of individuals. 7 PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RV ICES