STAYING AHEAD IN A CHANGING WORLD
04 BRANDS HAVE AN
OPPORTUNITY TO BUILD
DEEPER RELATIONSHIPS
The consumer finance market is considered
to lack differentiation and fintech provides
a new means to stand out and delight
customers who have become sceptical
towards financial brands.
The way consumers use technology today – it’s always there
with them – means that brands have new opportunities to
become part of the daily rhythms and rituals of their customers’
lives. Seamless and innovative apps that meet emerging
consumer needs can become habitual, used on a daily basis.
For a huge number of people, their tech devices are the first
things they look at in the morning, and the last thing they
see before they go to bed. And with the predicted rise of
wearables, technology will infiltrate our lives even further. This
creates a genuine opportunity to create a deeper relationship
with consumers and build brand affinity and loyalty.
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PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES