Truth | Page 30

STAYING AHEAD IN A CHANGING WORLD 03 AGILE INNOVATION IS IMPERATIVE FOR FINANCIAL PROVIDERS Innovating to better meet consumer needs has always been crucial for financial brands. However, what’s changed today is the speed at which they are expected to do so. Financial providers need to learn from the tech industry and keep up with its pace of constant innovation. Brands who want to get it right will need to both change their internal ways of working and create new partnerships and collaborations to seize new opportunities. This means removing some of the internal  barriers that slow down innovation, whilst at the same time looking outside of their walls, harnessing the capabilities of