STAYING AHEAD IN A CHANGING WORLD
02 TECHNOLOGY
CHANGES CULTURE
Each new iteration of our relationship
with technology causes huge shifts in
our perceptions and behaviours that
can impact and shape our everyday
lives and interactions.
Keeping pace with this shifting cultural narrative will
be vital for brands if they want to truly understand
consumer adoption and remain relevant in today’s
fast, competitive and ever-changing world. To do
this, brands will need to develop new ways to tap
into cultural undercurrents, shape shifters, influencers
and tastemakers, in order to listen, track and identify
cultural tipping points. By keeping a keen ear to the
ground brands will be able to predict and distinguish
between cultural frequencies that will remain below
the surface, and those which will evolve and grow
to influence cultural shifts, thus keeping those brands
ahead of the competition.
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PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES