STAYING AHEAD IN A CHANGING WORLD
01 BIG DATA IS A
BIG OPPORTUNITY FOR
PERSONALISATION
Customers no longer have to be part
of a demographic or postal code, they
are no longer just a borrower or a
spender, and they are no longer their
past selves.
In fact, the volume, velocity and variety of big data
allows financial service providers to build services that
are customer specific, representative of more than
their consumption of financial products and consider
a customer’s most up-to-date needs and potential.
These services will leverage predictive algorithms and
agile implementation across cloud computing and
storage and therefore be seamlessly integrated into
mobile, online, and in-store services – culminating in
a painless, instant value for the marketplace.
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PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES