Truth | Page 27

STAYING AHEAD IN A CHANGING WORLD As you’ve seen from the developments we’ve identified, consumers are making new demands of the financial brands in their lives. These brands now need to offer more convenience, be more responsive and provide seamless all-terrain banking within a safe and secure environment. New technology is helping to make this a reality for businesses that are in touch with consumers’ expectations today and are also anticipating the needs of tomorrow. So what do financial service providers need to do to keep pace with these changes? 27 PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES