Truth | Page 26

POSITIVE SIMPLICITY IS THE HOLY GRAIL “Wearable tech makes the notion of a ‘card’ residual. In place of the credit and debit card, banks could partner with designers to create ways of authenticating identity that are more emotionally engaging.” Matthew de Abaitua, Semiotic and cultural analyst PLASTC NYMI ZWIPE Plastc brings all your cards –from credit cards to gift cards - into one sophisticated and simple device. With global account balances and transaction alerts, supported by seamless integration with top banks, it’s now easier to keep track of your spending. Nymi bracelet’s identification system is based on the idea that a person’s heart rhythm is unique, just like a person’s fingerprint. They launched a pilot payment program together with MasterCard in November 2014, exploring the idea of authenticating payments though heartbeats. Zwipe is a new payment card with a built-in fingerprint authentication sensor, being developed in collaboration with MasterCard. The card allows customers to pay for goods by contactless payment using their fingerprint to confirm who they are. 26 PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES