POSITIVE SIMPLICITY IS THE HOLY GRAIL
“If you go back a couple of hundred years, people used
to shake hands on a deal - they didn’t jump through three
lots of legal hoops to make it all happen and there wasn’t an
electronic transaction process. With future technology,
it may start to happen again.”
Ian Pearson, Futurologist
NEW LANDSCAPE
Financial service brands will be expected to provide a
positive user experience that is simple and minimal –
stripped of the complexities that currently make some
financial transactions and arrangements daunting
and complex - yet reliable and secure. Near-zero
effort, perfectly balanced with protections inherent
in the technology and implicit in the brand that sits
behind it.
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PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES