#5
POSITIVE
SIMPLICITY IS THE
HOLY GRAIL
People are increasingly relegating timeconsuming banking processes to their
technology. So much so that for many
segments of society, mobile and online
banking is the norm. The same claim wouldn’t
have been true six years ago and six years
from now it will have evolved much further.
Time is a precious commodity and if brands
can help us by simplifying complex and time
consuming procedures we’re more likely to
use their services. The desire for simplicity is
driving innovation in hardware and service
technology and the seamlessness that
emerges will present a key battleground
for financial service brands seeking
compatibility with the rhythms and rituals of
daily life.
23
PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES