Truth | Page 14

PARALLEL PAYMENT PLATFORMS WILL GROW “Our relationship to currency also changes. People are comfortable running a Paypal account alongside a current account; we may use different currencies so that we can spend or earn internationally without punitive exchange rates. The overall trend is that money has gone from being almost a force of nature to being something more imaginary and therefore open to innovation.” Matthew de Abaitua, Semiotic and Cultural Analyst TRANSFERWISE RIPPLE COINJAR TransferWise allows consumers to transfer money abroad for fees that can be less than 90% of what banks charge. The service has positioned itself as the ‘clever new way to beat bank fees’. Ripple is an alternative payment platform that makes global payments – even micropayments of less than a penny – instantaneous and affordable. Ripple’s ambition is to allow everyone to participate in the global economy. The CoinJar platform is making alternative currency Bitcoin accessible to an increasing number of people. CoinJar offer beautiful, simple digital finance tools that allow users to sell, buy and manage Bitcoin easily. 14 PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES