BIG INSIGHT PREDICTS FUTURE BEHAVIOUR
“Anxieties about banking using personal data could be overcome if there was
either a direct financial incentive (the equivalent of a no-claims bonus for
responsible customers) or a benefit in the pseudo-currency of air miles, loyalty
points, credit worthiness or even in interest rate reductions for careful savers.
With the rise of analytics comes the potential to personalise incentives and
rewards for customers.“
Matthew de Abaitua,
Semiotic and Cultural Analyst
MINT
AIRE
UPSTART
The established US platform Mint allows customers
to manage their money, pay their bills and track
their credit score. With consumers sharing masses of
private data on the platform, they are rewarded with
personalised offers.
Aire is a new credit score ]