Trunkline Magazine (Louisville Zoo) March 2019 - Page 25

PHILANTHROPY Cheers to the next 50! By Kelly Grether, Director of Development The Louisville Zoo is honored to mark its golden anniversary thanks to you — our loyal donors and friends. The Zoo you know today began with a group of community members in the early 1960s who be- lieved so strongly that a zoo would support quality of place that they dedicated themselves to making the Zoo a reality in Louisville. From the very beginning, the commitment of advocates, community leaders and philanthropists like James Graham Brown built the Zoo — which is a formula that still holds true today. The vision of past leaders is our reality. Today, the Zoo supports vital quality of place for all residents and those looking to move into our area. We’ve also grown to become the #1 nonprofit attraction in the area. We have helped re-establish the black-footed ferret population in the Midwest, once thought to be completely extinct. We work daily to support global conserva- tion efforts. We care for over 1,000 animals daily and allow guests to connect with animals, nature, the environment and each other. Today, the Zoo earns approxi- mately 80% of its annual operating needs through earned revenue sources such as admission tickets, Steve Taylor (left), Dave Campbell (right) take membership and African Elephant Mikki for a walk. events. Charitable gifts help round out • Contribute appreciated securi- the annual financial ties to the Zoo*: Appreciated needs of the Zoo. stock is a powerful tool for Today, we ask you to help the charitable giving that is often Zoo continue to be the best it can overlooked. In many situations, be for today’s visitors and for future donating appreciated securities generations to enjoy as well. There to the Zoo can provide you with are many ways you can support a double benefit—a deduction at your Louisville Zoo; a few of these fair market value (for those who are outlined below. If you have a itemize) and exclusion of the gain question or would like to explore from income. Certain limitations how you and your family can sup- apply, of course. Even if you are port the success of the Zoo, please not itemizing, a gift of appreci- contact Kelly Grether, Director of ated securities can benefit you Development, at (502) 238-5615. by excluding the gain from your income. • Recurring gifts: Gifts to the Louisville Zoo Fund can be set-up • Round up! Consider adding a gift to your next membership re- monthly, quarterly or bi-annually. newal in support of the Louisville • Required Minimum Distribu- Zoo Fund. tions*: When you reach age • Fund-raising events: The 21+ 70 ½ and become subject to crowd can enjoy the Zoo in a Required Minimum Distributions whole new way. Plan to attend (RMD) from your retirement plan, the annual fund-raising event, you are also eligible to make Zoofari! on June 8, 2019. charitable contributions directly from your traditional IRA accounts • Advocate: Consider upgrading to a Zoo license plate next time to qualified charities, like your you renew car tags. $10 of each Louisville Zoo. This strategy is renewal directly benefits the Zoo. highly effective in optimizing the • Planned Gift*: Include the Zoo value of your contributions, as it in your estate plans with a be- can help you with your charitable quest, gift of stock, or name the objectives while possibly minimiz- Louisville Zoo as beneficiary on ing your taxes. an insurance policy. * We encourage you to discuss Planned Joanne Luyster holds a freshly bathed black-footed ferret kit. Giving, Required Minimum Distributions and Appreciated Stock strategies with your tax advisor to ensure you are realizing the maximum tax benefit for your generosity to the Zoo. Louisville Zoo Trunkline • Spring 2019 • 25