THE VALUES EVENT
One of the most important points to make to associates
was that the values weren’t pulled out of thin air, but
already embedded in the organization. At the brand
launch, we shot video of associates to be edited for the
video launch, asking them to describe how the people
at Ensono work with each other and with their clients.
To reinforce the new values, we used multiple touch
points. While associates were in the town hall where
t he values were announced, we installed elevator wraps
so that when they came out of the event, they’d see
the new values right in front of them. Now associates
are face-to-face with those values at least twice a day,
when they get to work and when they leave.
Often, they used the exact words that had been chosen
to represent the Ensono values. Other times they used “We’ve continued to reinforce the values and vision at a
language that was very similar. For instance, one of the range of touch points,” Graham said. “We even link our
values is reliability. Sometimes associates said things volunteer opportunities back to our value of Passion, in
like, “Clients know they can rely on us” or “We’re very the sense that we have a passion for our communities.”
dependable.”
Values that Came from Within
At the second event, where the values were announced,
the CEO played the video we had created from what we
An engagement survey five months after the launch
shot at the first event. It was quite moving for associates
showed impressive results in terms of associates
to see themselves and their colleagues describing the
absorbing the content of both launches. Over 90
company in terms that so closely matched the values
percent indicated that they were familiar with the
announced that day.
Mission, Vision and Values.
Collaboration
Honesty
Curiosity
Reliability
Postcards, buttons and toy building blocks depicting the values
make popular swag that now ornament many a desk and cubicle.