A MICROSITE AS A CULTURAL HUB
A key element of the first event was an internal microsite
that would be the go-to place for associates to find
everything about the new brand and intended culture.
The content was developed and the site designed
in a matter of weeks. At launch, it was stocked with
everything from an explanation of the Zen concept
behind the name Ensono to downloadable files for
associates’ new email signatures.
To drive immediate traffic to the site, we created an
online trivia contest and provided a laptop bar at the
event. We also stationed paparazzi photographers at
the front door of the U.S. offices the day of the launch
to shoot associates walking a red carpet installed for
the occasion. Those photos were quickly uploaded to
the site during the event to provide more reasons for
associates to visit. Professional contacts and word of
mouth are important in this industry, so all associates
were urged to update their LinkedIn files with the new
company name the day of the launch. To make that as
easy as possible for associates, the event included a
station where a professional photographer was taking
associates’ photos in front of an Ensono-branded
backdrop.