THE I AM ENSONO EVENT
A key element of the first event was an internal
microsite that would be the go-to place for associates
to find everything about the new brand and intended
culture. The content was developed and the site
designed in a matter of weeks.
At launch, it was stocked with everything from an
explanation of the Zen concept behind the name
Ensono to downloadable files for associates’ new email
signatures. The site also introduced the somewhat new
leadership team with personal questionnaires for each
top executive. The questions covered topics ranging
from childhood dream jobs to biggest challenges.
We stationed paparazzi photographers at the front
door of the U.S. offices the day of the launch to shoot
associates walking a red carpet installed for the
occasion. Those photos were quickly uploaded to the
site during the event to add content in real time.
To drive immediate traffic to the site, we provided a
laptop bar at the event with branded prizes for an
online trivia contest. Answers to the trivia questions
could be found on various pages of the site, from
the company’s new tagline to the CEO’s childhood
nickname.
“Since the launch, we’ve kept the
content on this site fresh by posting
new content on a regular basis,”
Graham said. “Our Leadership
Roundtable videos are 90-second
conversations about our values
Meredith Graham and other cultural themes. Monthly
articles on business developments help associates see
the progress we’re making toward our vision. And our
people love reading about their colleagues, whether
it’s updates of who’s leading the pack in our Fitbit
challenge, or who’s celebrating a service anniversary.
That sort of content helps us stay connected across
our multiple locations.”
Professional contacts and word of mouth are
important in this industry, so all associates were urged
to update their LinkedIn files with the new company
name the day of the launch. To make that as easy as
possible for associates, the event included a station
where a professional photographer took associates’
photos in front of an Ensono-branded backdrop.
Answers to the trivia questions could
be found on various pages of the site.
The culture site included information ranging from the meaning of the
name Ensono to leadership responses to personality quizzes.
Paparazzi shots of associates walking the
red carpet as they arrived were quickly
uploaded to the new culture site launched
at the event.
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