TECHNOLOGY
Issue 12: Segmenting the target audience
Another issue with regards to acquiring these skills is that it requires specific
mentorship for some, but not for others. For example, while some
participants expressed interest in Photoshop workshops, others reflected that
such skills can be self-taught. This would depend on the level of expertise and
experience that the participants have with technology.
Overall, when it comes to workshops and programs, the youth feel that the
target audience should be segmented based on:
1.
2.
Level of expertise
Field of work/interest (relevance)
Issue 13: Engaging the older generation
An area of concern that the participants highlighted was the incorporation of
technology in the lives of the older generation within the Tamil community. It
was shared that many from the older generation (such as parents, uncles, aunts
and grandparents) are still reluctant to embrace technology due to a lack of
trust and unfamiliarity. There are many tools and services that are being
untapped on by the community such as online payment of bills, video
conferencing and online shopping.
Of those who do use technology, specifically social networking platforms, the
biggest issue is the onset of spam and fake news messages. Teaching them
discernment seemed to be of significance to the participants. Although media
literacy is significantly important, it is perhaps a day-to-day, deeply personal
venture. This concern might be beyond our scope of action at the moment.
Maathi Yosi | 2019
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