FINDING LOVE IN
LONDON
Tinder, singles nights, dating pro-
files there’s no doubt that finding
love in this modern age can be
very tricky, particularly if you pre-
fer meeting your new love the old
fashioned way, in a bar surround-
ed by those of the opposite sex.
Although this can be an incredibly
nerve racking for many.
But never fear becasue Johnny Cas-
sell, dating guru and die-hard ro-
mantic is here to help. He tells us
how to put aside your fears to help
you find the love of your life.
It’s resultantly a great place to work out
your type, and it will attracts the most
proactive, forward-thinking and success-
ful examples of that.
It’s also hard to get from place to place
and dates can get brutally expensive, but
if you’re a go-getter and you’re looking to
come to London to progress, or just for
the experience, if you find love it will likely
be with someone who wants the best for
themselves. And that can only be a good
thing.
You spend a lot of time building
the confidence of men who find
What is it like looking for love in approaching women a daunting
London?
experience. What advice would
you give to someone looking to
It’s actually quite easy when you know find love in London who isn’t very
what you are looking for. The problem is confident at approaching women?
not finding love, but people being aware
of the qualities they are looking for in a
potential partner.
Believe it or not, the exercises I give my
students to address this problem prove
that ‘knowing their type’is something that
actually find pretty difficult. This is be-
cause we don’t actually think about it in
great detail. Therefore there is no aware-
ness.
We’ve been sold this Disney story of “ooh,
one day we will just magically meet some-
one.” And yes maybe one day you will. But
without qualifying a potential partner
properly, it may just fizzle out, or you may
have the wrong first impression of them.
London is a great playground in which to
test this out. There’s loads of different dis-
tricts with different types of cultures, like
the big money people wandering around
Covent Garden or the centre, or the hip-
per, more Bohemian types in Soho, Cam-
den or Hackney.
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You have to understand, if you’re going
up to women in a bar in London, some-
one richer tried it before and someone
more successful will try it after. You have
to mark yourself out as different from
the get-go. And it’s that change from the
normal drudgery of guys approaching,
something I call “pattern-breaking” in my
courses, that will start to help you devel-
op your confidence when making the ac-
tual approach.
If you’re not very confident, it’s only be-
cause you know deep down that you
aren’t really investing in you. Maybe
you’re out of shape and kind of in deni-
al about dodging that gym membership.
Maybe you had some academic knock-
backs and have been considering taking
that course for close to a decade. Maybe
you hang out with negative people who
make you the butt of every joke.
Either way, there are active decisions
you can make long before you’re even
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