TRANSITION e-Mag #3 - Page 5

_4 the level of positive impact on the wider society. The Social Innovation Journey aims to describe and systemise the different stages of development of a social innovation project, combining them with dedicated tools, methods and activities of support to be delivered by an incubator (see eMag #1 for more details). The Social Innovation Journey consists of two main elements of incubation: -An external circle which describes social innovation at an early stage of maturity, helping them move from a concept, to an idea, to a pre-prototype ready to be tested with a community of stakeholders. -The internal circle works with more formalised and mature social innovations, supporting them to achieve a more structured and replicable solution. Within both circles, the activities of the Social Innovation Journey are organised around five main areas: Who (see eMag #2 for more details), What, How (viability), How (feasibility) and Why (see eMag #1 for more details). In this third issue of the Transition eMag we will be looking at the What stage of the Social Innovation Journey. What: Developing the solution and the social impact After establishing that social impact is the end goal of the innovation you are incubating (Why stage), and starting by placing the people, roles and relationships as the corner stone of the process in the centre (Who stage), the Social Innovation Journey moves to the What stage. At the What stage the social innovation incubators support the social innovation from the first stages of a vision, to an idea, to formulating the idea into a proposal. The What stage focuses on the value proposition, which in the case of the SIJ will always mean the social value proposition; how will the innovation create a positive social impact in the society. The What area of the model covers everything that has to do with generating ideas and