TRANSITION e-Mag #3 - Page 11

_10 transition milano The Interviews Anna Meroni – POLIMI How do you support the incubatees at the What stage of the process? As service designers we can support the incubatees in the creation of their offering, in developing a proposition and to make sense of the ideas that they might have. We try to give them structure using design tools. We use several different tools; we use maps to help incubatees clarify visually what the offering is- what will they actually offer to different target groups, and to their main stakeholder. We use customer journeys to understand the experience of different users and stakeholders. We draw out maps of different stakeholders and the various relationships that exist between them. We also use tools that look at self-assessment of social impact criteria and the sustainability of the solution. We have developed a couple of tools