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The Social Innovation Journey
Marta Corubolo and Anna Meroni, Politecnico di Milano – Dept. of Design
THE SOCIAL
INNOVATION
JOURNEY
HOW
feasibility
Pre-testing
the idea
PRE-PROTOTYPE
4
PRECONDITIONS
PROTOTYPE
Producing a
prototype
5
WHY
PEOPLE
Engaging
and raising
awareness
1
TEAM
Assessing
skill&will,
team and/or
organization
6
SOCIAL
IMPACT
SOCIAL
8 VENTURE
Defining the business
model/plan and
strategy
INFORMAL
3 VENTURE
Defining roles,
rules, timing and
social business
model canvas
“Social innovations are new
solutions (ideas, products, services,
models, markets, processes etc.)
that simultaneously meet a social
need (more effectively than
existing solutions) and lead to new
or improved capabilities and
relationships and better use of
assets and resources. In other
words, social innovations are both
good for society and enhance
society’s capacity to act.” (The
Young Foundation, 2012).
7
OFFERING
Developing the
solution and the
social impact
2
PROMPT
Generating and
Developing Ideas
WHAT
The
model
developed
by
TRANSITION is a Journey into
social innovation incubation: an
evolving sequence of actions,
activities and tools experimented
by the TRANSITION Scaling
Centres with the aim to help