all people in this country in different ways;
the reaction is relative to who you are and
where you were that day. While the WTC is in
the City, the ripple effects of that day were
felt all over the country and to the core. I
don’t believe anything is by accident…I
believe that out of every horrible thing that
happens, something good comes out of it. I
did not know at that time I would end up
working in and loving the industry that in a
way, saved my life. I feel very strongly about
the importance of radio and the relevance of
a timely broadcast.
I think it’s very important that broadcasters
uphold their responsibility to provide companionship and information; after all, information saved my life! Radio is so personal.
When you are listening, you have company;
companionship. Listeners truly identify with
their favorite artists, on-air talent and the
advertisers. They feel like they have a personal relationship with them. Radio will
always be a free product to the consumer.
It is local radio’s responsibility to provide
information and companionship to the
listener.
How did you end up at Ranch
Radio here in the Texas Hill
Country?
“I was part of the big Clear Channel downsizing last January. I was ready to come
home. 8 years is a long time to be away from
the great state of Texas!! You know what they
say, ‘You can take the girl out of Texas, but
you can’t take the Texas out of the girl!’ I put
my resume up on the Texas Association of
Broadcasters website and soon after got a
call from the station’s owner, Mark Grubbs.
We talked for two hours that first conversation. He is just as passionate about local
radio as I am and has been committed to the
Texas Hill Country for over 15 years. My father
and his wife live in Ingram, so I have family
here too. I came in for an interview and the
rest is history! My girls and I are so happy to
be living in the Texas Hill Country! The community has really embraced us! I still have to
pinch myself everyday.
I asked Kelli to describe the
commercials they create for their
clients, and how radio works in
advertising a business.
Well, first and foremost, it is about relationships. You have to earn credibility with
the advertiser community by always doing
what you say you will do; by following
through. From the adve