Transforming Today's World Magazine - JAN 2014 Special Edition Vol 5 Issue 3 | Page 59

It’s doubly hard today, as teaching and grooming is nonexistent. As you say, today our artists are essentially
alone. What advice can you give to artists today who are
extraordinarily talented but do not have the right support?
How do they find the right agent-manager? How do they
find the right support system to package them without
destroying who they are?

D:

“The key word here is longevity…you have to look
for career longevity….not be a one-hit wonder and
you have to have substance! Look at Justin Beiber: People
in the industry feel he is manufactured- he was booed at
the Billboard Awards this year. That is a perfect example
of someone who is not taken seriously because of a lack
of substance. The length of your career and the length of
time you are going to make money is based on your songwriting ability. Song writing will make you money for the
rest of your life. The performance window is extremely
short for a pop star. You can’t be a 60 year old pop starunless you are in Country Music. I agree with you:”

steroids! Think about it: A performer’s window (unless
you are in Country Music) is really five years at the most;
then you are done: Even IF you make it to star status! So
the smart move is for the act to develop their own clothing
line, perfume, shoes, power-drinks, etc. J Low is a perfect
example-smart-minimal talent, but a multi-tasking genius
creating her own career with tremendous longevity.”

F:

Today you need a lo B