Transforming Today's World Magazine - JAN 2014 Special Edition Vol 5 Issue 3 | Page 58

TTW excitedly enters the world of Dino Maddalone and introduces our readers to the secret world of the music industry, finally exposed… for the first time…for all to see. F: Dino, I am amazed at how you built up an astounding 5 million viewers in only a three-year period of time. Tell me about your show’s format and how the creative process manifested into a world-wide market. D: “We are broadcasting from Time Warner, which is the main mother station reaching millions of homes. I like to think we are more global, as we are on all the social media sites, which opens up an astoundingly large amount of viewers. We film the show at my studio in L.A. but the show is geared to a world-wide market. We have spent three years building our show and its viewers, and have now created a world-wide desire to understand the intricacies of the entertainment industry, i. e.; ‘Mentortainment’! Hey- it works! We are generating a new breed of participants and viewers like no one has ever seen before!” Michael was about 9 or 10 when he and his brothers entered the entertainment industry. Diana Ross and Barry Gordy were behind him big-time, and The Jacksons were a part of the Motown machine: It was more like a family at Motown. Motown was a schoolthey taught their acts how to talk, act, dress, perform and ‘work’. They taught their acts how to interact with the public and actually groomed, nurtured and taught them HOW to have a real career! Support, time and input were paramount- and it paid off! My good friend Gregg Wright played with Michael on the Victory Tour and even he has that mentality- kind of like a military mind-set. In the military, you are taught how to survive and that is what Motown did- taught their acts how to survive and be successful.” “ Today you get NONE of that you are on your own. You have nobody backing you except yourself and it’s hard to break through because of the oversaturation of the internet and the lack of personal grooming and support from record labels, etc. ” F: I have always had a mentoring heart, which inevitably got in the way of my performing career in the 80’s. I was always more concerned about others than myself- and nothing has really changed! It appears that both of us are using our forums to effect positive change through entertainment and the written word. I hear a lot of grumbling about the new music business being a rip-off because of the internet and downloading. Let’s go back in time to the 80’s and the phenomenon of Michael Jackson becoming the biggest star in the world- without the internet! How did MJ achieve this amazing status? D: “The Jackson’s were around from the 60’s. You really had to have a lot of talent back then. When God handed out the talent gene, He must have gone out to lunch, when He pushed the button for Michael Jackson! No one was ever that talented! All the stars were in alignment for Michael. Fame is a very hard road, it can literary kill you; under the definition of tragedy, see “Michael Jackson.” 56 F: When you mentioned God-given talent, I thought of how different the music business is today. You can literally take a cricket, put it in a box, market and brand it and get a hit record! Talent today seems to be secondary to promotion; mediocrity seems to rule the industry.