Authenticity offers both individuals and corporations the ability to live a focused, inspired and motivated life. We asked co-founder Azzan Lootah to tell us more.
Why Did You Start Authenticity?
After witnessing the effect of coaching on us through the separate Leadership programs Jawad and myself were on, and seeing how much it impacted us in our lives, both at the personal level and professional level, we were convinced about the power of coaching. We also saw that the coaching community in the market was fragmented and each component was working independently, with little synergy so we decided to step up and change the playing field, seeking fairness and productivity for the coaches while providing a high calibre service to the clients.
What Made You Launch a Coaching and Consultancy Company in Dubai?
Other than both of the partners being from Dubai, we saw that the market was hungry and in need of the service we offer. Dubai specifically and the UAE in general has such a vibrant culture and is so ambitious that it is the perfect environment for our services.
How Do You Help Clients?
With individuals, we help them crystallize their thoughts, clarify the next steps in their lives and stay focused/motivated. This is of service to both people who are still defining their path, as well as to highly motivated people who want to maintain a well-balanced life while working on achieving their objectives and avoiding burnout.
As for corporations, we understand that they are made up of people and working with the human element is our specialization. From the top down, we help organizations with developing their strategy, their vision and mission. We then work with teams to develop cohesion and teamwork. We also as help individuals within the organization to increase positivity and develop peak performance and we offer specialized workshop based programs on the following areas:
-Communication and patient centered care in the healthcare industry
-Leadership programs based on first understanding your strengths
-Corporate strategy and visioning
-Personal Strategy workshops to develop individual plans that promote focus and motivation within a balanced life framework
-Leadership, communication and anti-bullying for kids, their parents and schools.
Which Client Projects Have Been a Success?
We are lucky to have worked with many clients, as examples, in the healthcare sector we have worked with the Dubai Health Authority where we worked with doctors to promote their communication skills to confidently handle difficult situations such as breaking bad news. In the education sector, we have worked with Rashid School for Boys for child development under the Tiger Training program. In the corporate sector we have worked with Etisalat in their wellness week and Shangri-la for executive coaching. We have worked with a local group of companies to increase understanding between different branches and specializations which in turn increased cooperation. We have also worked with one of the consulates here in Dubai to provide their team with the tools to better handle stress while focusing on themselves and their team to provide a more customer centric service, especially in times where there were a lot of visa applications and the employees felt overloaded.
How Can Our Readers Find Out More?
Visit our website at www.authenticity.ae or send us an email at [email protected] or call us on 04-3990008
COMPANY SPOTLIGHT
86 | TRAINING MAGAZINE MIDDLE EAST Q3 2015