Training Magazine Middle East January 2015 | Page 23

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3. Training increases customer satisfaction

Training isn’t only about improving job-related skills; it’s also about enforcing soft skills such as communication, problem solving and critical thinking.

Soft skills are especially important when dealing with customers. Customer-facing employees need to know how to handle every situation they have to deal with. In the services industry specifically, the main source of an organization’s income comes from its employees’ expertise and skills.

Training is also a key requirement for new recruits; proper training helps them understand the job, its requirements and responsibilities. Training also increases understanding of the organizational culture.

4. Training maintains consistent profits

While it’s true that training is an investment in time and money, studies have found that companies that rely on training report consistent productivity and profits. Training doesn’t have to be complex or costly to add substantial value to your organization.

Proven training methods include apprenticeship programs, cross training and off-site training. And due to technological improvements, training is increasingly provided via the internet.

The internet reduces costs and provides a wider range of training choices, while supporting on-site or locally-based instruction. The flexibility afforded by online training supports job-specific, hands-on instruction that can be cost-effectively tailored to individual and corporate needs.

5. Training improves communication within the organization

Training programs increases communication between different levels of an organization. Any deficiencies in processes or jobs within the organization are eliminated when employees are empowered with the proper tools to do their job.

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