Editors Note
EDITORS NOTE
As we approach the end of the year, our focus has moved on to planning for the next year and for many of us it is time to evaluate our current marketing process.
This months issue will provide you as a trainer or training company with the resources and tools needed to formulate your marketing plan for the next 12 months and beyond.
In our feature on page 20 Sohail Khan, our Head of Business Development and in house authority on marketing shares some expert guerrilla marketing strategies to build your credibility and become a figure of authority in your field.
On page 38 Fahad Khan, looks at the sales process behind marketing, what do you do when you're closing a potential client and you're faced with objections? And how do you convince your target market that they need you?
If social media marketing is the weak link in your marketing strategy, Mahmoud Garad’s article on page 27 will take you step-by-step through the social media channels available to you and how to use each of them to your advantage.
Next months issue on ROI follows on seamlessly from this issue, helping you make 2015 the best year for you and your company.
We thank you for your support in 2014 and we are looking forward to providing you with the expert resources you need as we journey into 2015 together.
Enjoy reading this months issue of Training Magazine Middle East and if you have any comments email me on: [email protected]
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EVA KHAN - EDITOR-IN-CHIEF