BY SOHAIL KHAN
MARKETING THAT WORKS!
In this feature article we will cover the many low cost and even free, high-impact guerrilla marketing strategies you can start adopting to create some quick profits within your training or consulting business.
Business Cards
Let’s begin with the obvious; almost everybody I know that runs a business has a business card of some sort. Most people include basic details on their business card such as business name, email and website, etc. However, many people don’t utilise the back of the business card, mentioning the benefits of what they offer, a strong call to action (for example, ‘Download a FREE Report at…’) or even a special offer if someone produces the card or mentions a code on the business card.
Here’s a tip: when producing a new business card leave out your contact/cell number so that when you meet people you can write it on the card. This not only looks more personal (people get really excited when I write my contact number on my card for them) but also when they take all the business cards they have gathered from networking home, yours will stand out!
Also, we now have ‘QR Codes’—basically symbols that can be read by any smartphone—which direct people online to your website, social media page or special offer by people using a QR Code Reader on their smartphone.
Word of Mouth
In the not-too-distant past having one customer recommend you to another was seen either as a pleasant surprise or a random bonus but times have changed. We now see highly specialized agencies forming around the concept of word-of-mouth or WOM. What’s more, for a guerrilla it represents one of the lowest cost promotional options of all.
According to research, 75 percent of us trust personal recommendations more than we trust advertising. Consequently, any product or service news that arrives by word-of-mouth via an acquaintance or a peer is more likely to be treated favourably and acted upon.
Smart marketers have realised that instead of paying to advertise, with a prompt and using the right strategy, others could do the promoting for them.
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5 Steps To A Perfect Influencer Strategy
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DEVELOPING MARKETING
STRATEGIES FOR YOURSELF
AND YOUR TRAINING BUSINESS