Training Magazine Middle East December 2014 | Page 19

Management

If a trainer is able to contribute in a better way through a newly acquired skill set, they are likely to spread word of mouth which usually is found to be stronger, in terms of referrals, than any paid marketing campaign and in this scenario a positive and impactful word of mouth will only be spread if participants can really feel the difference between what you offer and what others do.

A trainers’ projection through social media also requires a professional touch, instead of unknowingly projecting themselves as amateurs doing negative brand building for themselves.

One will need to understand that whatever we do on social media makes an image of us in the minds of others and that this image leads towards brand building of ourselves as professionals or as individuals.

Often one tends to forget that somewhere someone is watching for you, and making decisions about you in his/her mind through your activity on social media, they could possibly be your potential trainee/participant.

Therefore, trainers should increase their visibility in the market with a sense of purpose in an appropriate manner.

The forums a Trainer might choose to join must have their own credibility through the contribution they make in the work lives of the professionals.

Choose memberships with professional bodies which have a say and credibility in the market and will help you market yourself to your target audience.

Most importantly, honesty will lead towards development of content and design which will become a trainers’ unique selling proposition, lead to increased market visibility and put you in contact with your target audience.

M. Ali Yaqoob is an HR professional with over 12 plus of work experience in the field of HR and OD. Presently, he is working with a lubricant manufacturing company in UAE with major assignments at hand to build the capacity of sales and production teams. His specialized areas are Recruitment & Selection, OD, Training & Development and HR Operations.

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