Training Catalog 2019 Training Catalog Jan 2019 | Page 63

Proposal Writing
A good proposal doesn’t just outline what product or service you
would like to create or deliver. It does so in such a way that the
reader feels it is the only logical choice. Your participants will
explore the proposal writing process including the most common
types of proposals.
The Proposal Writing workshop will take participants through each
step of the proposal writing process, from understanding why they
are writing a proposal; to gathering information; to writing and
proofreading; through to creating the final, professional product.
Course Outline:
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Understanding Proposals
Beginning the Proposal Writing
Preparing an Outline
Finding Facts
Writing Skills
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Writing the Proposal
Checking for Readability
Proofreading and Editing
Adding the Final Touches
Prospecting and Lead Generation
Prospecting and lead generation is the method of
making links which may lead to a sale or other
promising result. The leads may come from
various sources or undertakings, for example, via
the Internet, through personal referrals, through
telephone calls either by telemarketers, through
advertisements, events, and purchase of lists of
potential clients. These and other events can
become more easily managed with this great
workshop.
With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is
to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in
a new light, your participants will improve on almost every aspect of their sales strategy.
Course Outline:
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Prospecting
Traditional Marketing Methods
New Marketing Methods
Generating New Leads
Avoid Common Lead Generation
Mistakes
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Educate Prospects
The Pipeline
Follow up Communication
Track Activity
Create Customers