Training Catalog 2019 Training Catalog Jan 2019 | Page 57

Multi-Level Marketing
Multi-level marketing, also known as MLM, is a business
marketing strategy that many companies use in order to
encourage current agents to perform while at the same
time growing the team by recruiting and training new
agents. This tactic of marketing helps boost the company’s
sales force not only from the sales of the primary agent,
but also from the sales and profits of the agents they have
recruited.
With our Multi-Level Marketing workshop, your participants will discover the specifics of how multi-level
marketing works and how to effectively source agents. For many companies, it can prove to be a
valuable tool for not only building revenue, but also for building their marketing and networking circles.
Course Outline:
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How Does Multi-Level Marketing Work
Building a Contact List
Recruiting New Agents
Training MLM Agents
Sponsorship/Mentorship
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Provide Marketing Presentation
Training
Provide Social Media Training
Provide Training in Recruitment
Provide Ethics Training
Negotiation Skills
Although people often think of boardrooms, suits, and million dollar deals when
they hear the word negotiation, the truth is that we negotiate all the time.
Through this workshop participants will be able to understand the basic types of
negotiations, the phases of negotiations, and the skills needed for successful
negotiating.
The Negotiation Skills workshop will give your participants a sense of
understanding their opponent and have the confidence to not settle for less
than they feel is fair. Your participants will learn that an atmosphere of respect
is essential, as uneven negations could lead to problems in the future.
Course Outline:
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Understanding Negotiation
Getting Prepared
Laying the Groundwork
Phase One; Exchanging Information
Phase Two; Bargaining
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About Mutual Gain
Phase Three; Closing
Dealing with Difficult Issues
Negotiating Outside the Boardroom
Negotiating on Behalf of Someone Else