Training Catalog 2019 Training Catalog Jan 2019 | Page 53

Marketing Basics
Marketing is an essential element for every business. It can be that
one missing piece of the puzzle, and when it fits the big picture is
revealed. Your participants will be given an introduction to
marketing and its benefits. If you are not marketing your business
you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to your
participants, and give them the ability to build and grow your
business. Marketing has changed a lot recently and having a new
perspective will give your participants the needed information to
assist them in their marketing decisions. No matter what your product or service is, your business will
benefit with a better understanding of marketing.
Course Outline:
•
•
•
•
What is Marketing?
Common Marketing Types
The Marketing Mix
Communicating the Right Way
•
•
•
•
Customer Communications
Marketing Goals
The Marketing Funnel
Marketing Mistakes
Measuring Results from Training
Although we all know that training can have many amazing benefits,
sometimes it can be hard to prove those benefits with a dollar value to
training. Some topics, like sales training or time management, might have
direct, tangible benefits. Other topics, like communication or leadership,
might have benefits that you can’t put a dollar value on.
Our Measuring Results from Training course, your participants will learn
about the different ways to evaluate training progress, and how to use
those results to demonstrate the results that training brings. Once the
training has been evaluated the next step is to modify and update the
curriculum to create content that is better suited for the participants.
Course Outline:
•
•
•
•
•
•
Kolb’s Learning Styles
Kirkpatrick’s Levels of Evaluation
Types of Measurement Tools
Focusing the Training
Creating an Evaluation Plan
Assessing Learning before Training
•
•
•
•
Assessing Learning during Training
Assessing Learning after Training
The Long Term View
Calculating the Return on Investment
(ROI)