Training Catalog 2019 Training Catalog Jan 2019 - Page 48

Internet Marketing Fundamentals Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. Course Outline: • • • • • SWOT Analysis in Marketing Marketing Research Real Time Marketing Brand Management Social Media • • • • SEO Basics Website Characteristics Capturing Leads Campaign Characteristics Interpersonal Skills We’ve all met that dynamic, charismatic person that just has a way with others, and has a way of being remembered. Your participants will identify ways of creating a powerful introduction, remembering names, and managing situations when you’ve forgotten someone’s name. The Interpersonal Skills workshop will help participants work towards being that unforgettable person by providing communication skills, negotiation techniques, tips on making an impact, and advice on networking and starting conversations. They will also identify the skills needed in starting a conversation, moving a conversation along, and progressing to higher levels of conversation. Course Outline: • • • • • • Verbal Communication Skills Non-Verbal Communication Skills Making Small Talk and Moving Beyond The Four Levels of Conversation Moving the Conversation Along Remembering Names • • • • • Influencing Skills Bringing People to Your Side Sharing Your Opinion Negotiation Basics Making an Impact