Training Catalog 2019 Training Catalog Jan 2019 | Page 48

Internet Marketing Fundamentals
Marketing has changed dramatically over the last decade.
Marketing is all about communicating, and the Internet has
completely changed the way people communicate. The Internet
is a marketer’s dream come true, especially with Social Media, as
you have a low cost marketing tool that can reach a large
audience.
Internet Marketing Fundamentals will provide your participants
with a great set of skills to market your business online. Content is
the king of Internet marketing, and your participants will need to
know how to utilize your great content. If you want your business to grow then your participants need
to understand Internet Marketing Fundamentals.
Course Outline:
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SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media
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SEO Basics
Website Characteristics
Capturing Leads
Campaign Characteristics
Interpersonal Skills
We’ve all met that dynamic, charismatic person that just has
a way with others, and has a way of being remembered. Your
participants will identify ways of creating a powerful
introduction, remembering names, and managing situations
when you’ve forgotten someone’s name.
The Interpersonal Skills workshop will help participants work
towards being that unforgettable person by providing
communication skills, negotiation techniques, tips on making
an impact, and advice on networking and starting
conversations. They will also identify the skills needed in starting a conversation, moving a
conversation along, and progressing to higher levels of conversation.
Course Outline:
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Verbal Communication Skills
Non-Verbal Communication Skills
Making Small Talk and Moving Beyond
The Four Levels of Conversation
Moving the Conversation Along
Remembering Names
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Influencing Skills
Bringing People to Your Side
Sharing Your Opinion
Negotiation Basics
Making an Impact