SHERMAN
PRESTON
S
HERMAИ|PRESTOИ is a contemporary tailored brand conceptualized for the metropolitan man.
Distilled in the culture of New York, the
label emphasizes the importance of impeccable style and fit. The brand set out
to engineer a label enriching the modern
man’s wardrobe and personifying his environment. The outcome is a brand valuing personal gratification and cemented
in integrity, pride and self-worth.
52 TrafficMagazine/ Spring, 2014
The identity of SHERMAИ|PRESTOИ
is rooted in a system of truths and beliefs
that influence one’s outwardly look.
Playing on the everlasting question, ‘Do
the clothes make the man?’ The brand
emphatically answers, ‘No. However, it’s
an amazing introduction.’ To be squarely
focused on one’s appearance and presentation lays the groundwork for their
lifestyle. The belief is simple, perception
is truth.