TRACES Spring 2013 | Page 24

NON FICTION

The True Meaning

By: Kristy Speranza

We, as a society, have a very strong opinion when it comes to the idea of achieving perfection. Television commercials, billboard ads, and magazine covers have told us over and over again that we will never be perfect, and only when we buy their product we are then told we are perfect. What the producers of these campaigns are not aware of is that they are doing much more than selling their product, but they are planting a whole new idea in every single person’s mind that they are never going to reach perfection. So when you see another ad for making your skin “perfect,” will you fall for it?

My question to the make up artists that try to make their actors “beautiful” is, why do you need makeup and technology to make the actor or actress perfect? Beauty depends on whose eyes you are looking through; you cannot

target a specific audience when everyone sees one image differently. So when making so called “corrections” to a face or body, is there more damage than good being done in the situation?

When this idea of making corrections to a human being is believable to an audience, they feel the need to be just like this object that does not exist naturally. What are the sellers trying to tell us then? Try to be perfect even though we already know that is not possible? That is not the kind of message that should be sent out to the world. The crazy part is we do believe that this idea can be achieved and we will not stop until we reach this point.

Once we reach this point, are we truly doing these corrections to ourselves for our own personal being or is it for the enjoyment of others? Men in this particular situation are very impressed with these kind of actions we take; they want perfection.

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