Totally Gaming Academy Introduction to Online Gaming | Page 2

Introduction to
ONLINE GAMING
Welcome!
Welcome to the Introduction
to Online Gaming, designed by
Wendy Lawrence in conjunction
with the Totally Gaming Academy.
The online gaming industry is an exciting, innovative,
and entertaining place to work. The sheer variety of
betting and gaming types, complexities of game design,
player needs and expectations, and levels of competition
make for a challenging and rewarding environment in
equal measure.
The Introduction to Online Gaming will provide a fast
track insight into this world, giving you all the key
information and insight you need to work within this
important market.
We look forward to welcoming you,
Wendy Lawrence and the Totally Gaming Academy
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Course Director
Wendy Lawrence is an experienced
gaming professional, having worked
on both the operator and supplier side
during her career. Wendy was a founder
member of the initial Camelot UK National
Lottery start-up team, creating, launching, and
managing National Lottery Instants.
For the last 12 years Wendy has worked as a consultant
within several of the leading lottery and i-gaming
vendors, working on strategy, business development
and most specifically, interactive development and
online marketing.
An experienced ecommerce strategist and operator,
with over 20 years of marketing experience, Wendy has
pioneered innovation. She has been at the forefront of
developing interactive customer strategy and marketing
across a range of direct to consumer businesses in
lottery, gaming, finance, retail, and travel.
www.TotallyGamingAcademy.com