TOTAL ORDER ISSUE 97 | Page 30

LIVE INTERVIEW I recently saw something you posted on social media and wanted to dive in a little deeper on the subject. MIKE: Sure man, no problem. When Nina was signed to Warner they told her rock was going to be jazz very soon. So basically they signed her whole rock band, fired all the members and then owned her. They said you’re the next pop princess, no guitar. Rock is gonna be jazz. It’s not viable anymore. So she was just sitting there saying What? I did not sign up for this. “It’s a very interesting time to be a rock musi- cian, and personally, I’m feeling a little lost. I’m just trying to find where we fit in this world right now.” – Mike Keller I posted the situation and then I just asked what people thought. Rock is in this really weird place right now. I’m personally feeling it and I’m being it across the board. Even the really big bands, you could see that historically they are not what they were and I think it kind of seems like the world doesn’t see hard rock or metal as a cool genre to listen to anymore. Thats what I’ve kind of been no- ticing with the younger generation, you know, the Instagram generation. Even my younger siblings, the youngest being 9 years younger than me. I’ve been assuming the hard rock genre is a bit stunted now, and maybe to the point where the softer alternative bands that you wouldn’t consider active rock, or hard rock are now considered by the main stream as what’s new in rock, which is really weird. A lot of people call it rockternative, that’s what a lot of these radio stations have been calling it. It’s a very interesting time to be a rock musician, and personally, I’m feeling a little lost. I’m just trying to find where we fit in this world right now. Is it now a market for niche bands or classic ones? Mike: Like I said it’s a very weird time for rock and what I’ve noticed is that the last kind of bands to come out of the active rock community that is, able to play an arena type venue, or a 10,000 seater, is Five Fin- ger Death Punch, and that’s with Breaking Benjamin, or a Godsmack or a Shinedown. If you notice the same festivals have the same headliner every year or they just switch them around and flip flop that and very few of the newer, younger bands are moving their way up that lineup. They are still playing the same slots. They are still playing the same thing and then you kind of just wonder is rock at a stand still right now? Is there a younger generation of listeners who are ready to kind of embrace rock music and bring the next torch of whatever rock is gonna be? What I’m seeing with these young kids is that it’s not cool to listen to rock anymore. They listen to hip-hop, they listen to Post Malone, and rap. My parents were rockers, but i was born in 1989, so I embraced it a lot more. My siblings were 2000’s and they hate rock and are kind of ant-rock. And its not that the music is bad, its some of the best music ever been made. MIKE: I remember 10 years ago it was cool to be in a band, it was like “Whoa, thats pretty bad ass. You’re in a band?, thats crazy!”, and now it’s like “You’re in a band? Wow, OK, later!” I live in the Silicon Valley, all my friends work at Google, or Apple. I’m the only musician that’s out there that’s playing rock music. Page 31